To attract customers or donors, businesses and non-profits need to
showcase their capabilities and their impact.
The Section of Invertebrate Zoology (IZ) at Carnegie Museum of Natural
History had a challenge with general audiences not understanding what
they do, or the critical contribution they make to species management,
research, and education.
I collaborated with the scientists at the museum to create the “capabilities
brochure for IZ” (as it was dubbed). This was as much a content development
effort as it was a design challenge. The final product is a double-sided four-panel
brochure that can be printed as needed. It has attracted donors and